Web content expert Gerry McGovern will discuss “Customer Carewords: Words That Make the Sale, Deliver the Service and Build the Brand,” at a special meeting of Puget Sound SIGCHI on Thursday, Nov. 1, in Bellevue.
No registration is required for this free meeting of UX professionals.
Abstract:
You're familiar with search engine optimization and how the right search keywords help bring people to your website.
However, when people get to the website, a different set of words become important. These are "customer carewords." Choosing the right customer carewords will lead visitors through the site, and to the desired outcome.
Using Customer Carewords contribute to a website that is truly customer-centric; that speaks customer language, not organization language. Stripping away all the filler content from your website creates a clean, lean website that focuses on exactly what your customers care most about.
Bio:
Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. He has spoken in 35 countries, written and consulted extensively on web content management issues since 1994. His client list includes the BBC, Tetra Pak, IKEA, Rolls-Royce, HP and Microsoft.
He was described by The Irish Times as one of five visionaries who had had a major impact on the development of the Web. In 2004, he was included in the 100 most influential figures in e-commerce in the UK and Ireland. In 2000, he received the Web Ireland Internet Industry Person of the Year award. He is a founding member of the Irish Internet Association and the Content Management Professionals Association.
Gerry has written four books. His latest, “Killer Web Content” was described by a Microsoft Content Publishing Excellence Manager as "essential reading."
For more about Gerry’s background see: http://www.gerrymcgovern.com/about_gerry.htm
WHEN:
Thursday—Nov. 1st, 2007
6:00 pm networking and refreshments
7:00 pm Presentation
Job announcements to follow the presentation.
WHERE:
Bellevue Regional Library (King County Library System)
1111 110th Ave NE, Bellevue, WA 98004.
For information or directions visit http://www.kcls.org/bellevue/