PSU Marketing Certificate Program - Fundamentals of Marketing Course September 11, 2010

This introductory course discusses fundamental marketing concepts. Through short lectures, class discussions, and participation in a marketing simulation game, students receive exposure to all major areas of marketing. Specific topics include segmentation, targeting, positioning, differentiation, value proposition, products, pricing, distribution, promotion, and branding.

Official Website: http://sesweb.ses.pdx.edu/pdc_cat/catalog/details.cfm?id=BK412