1065 La Avenida, Mountain View
San Jose, California 94043

If you think the blogosphere is an undersea exploration vehicle… Suit up now for a deep dive into our upcoming workshop!

The first hour of the work shop will feature a dynamic panel that will discuss hot issues concerning guerilla PR technology practices and working with social media. They will answer questions such as how to categorize blogs, identify and engage influential bloggers, manage review programs and obtain positive results. Hear cases studies, including amazing tales of blog conversations that evolved into prime-time media.

In the second hour you will hear from our world-class media trainers who will explain strategies and tactics of using Blogs/Wikis/Social Networks, campaigns and programs, audio/video and optimizing the press center with RSS. You will also hear real world case studies, tips on evaluating and measuring success and Crisis communications & reputation management.

Special Guest Speakers: Mike McGrath, VP Emerging Media, McGrath Power; Joel Postman, Principal, Socialized; Valerie Combs, PR Director, BuzzLogic; Tony Obregon, Director of Social Media, Cohn & Wolf;

Trainer: Jeff Braun, Principal, Crucial Communications Group and former broadcast journalist with CBS News

Trainer: Jon Greer, Principal, Jon Greer Consulting and former print journalist San Francisco Chronicle and The Mercury News

Pricing: Lunch Included
$49 for PRSA Silicon Valley members ($69 non-members)
$59 for PRSA Silicon Valley partners (IABC, AMA, BMA, PRSA-SF, PRSA-EB)

Added by jonellemhester on May 1, 2008