PRSA Georgia Monthly Luncheon - Brown Bailout Bust September 3, 2009

Hear first-hand how UPS used social media to dispel rumors of a government bailout by deploying its PR team to monitor the chatter and engage online. You will hear the company's strategy behind the conversation, the tools set in place and lessons learned. This case study will provide insights into better protecting your brand and how social media just might be your best defense.

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