Product Portfolio Management Basics October 13, 2011

This 1-day workshop is ideal if you want to gradually evolve to a portfolio management model within your current organization structure. You'll learn best practices for eliminating competing product silos in favor of collaborative product management that optimizes the performance of your portfolio in the best interest of the organization's goals instead of emphasizing performance of individual products that make company goals more difficult to achieve.

You'll learn how to deliver high-value, high-impact solutions that leverage multiple products and solve bigger problems and why they take precedence over one-size-fits-all point products that make it difficult to differentiate. We'll give you the framework, best practices and tools to make it happen with less effort and more impact.

You'll come away with:

Best practices for performing a single market evaluation that transcends all products so everyone sees the market the same way, allowing product managers to collaborate and identify bigger problems to solve.

Techniques for defining high-value, high-impact solutions that solve bigger problems by leveraging all relevant products in your portfolio.

Best practices for creating strategic portfolio roadmaps that optimize the performance of your portfolio with a single agenda instead of individual product performance that makes it more difficult to meet the organization's goals through multiple agendas.

A single product plan that transcends all products and eliminates the constant re-planning and re-prioritizing. You'll execute product planning and release cycles with greater focus and purpose and utilize resources to their fullest.

Positioning techniques that highlight the value and differentiation of key solutions in context of your target buyers instead of splitting hairs trying to differentiate individual products.

A complete set of tools required for a basic portfolio management.

Official Website: http://events.r20.constantcontact.com/register/event?llr=0&oeidk=a07e4g8085f5419daef