Product Management University - San Jose August 7, 2007

There are five fundamentals to growing your product revenue and you can learn how to execute them with hands-on training at Product Management University in San Jose, August 7-9. http://www.zigzagmarketing.com/open_enrollment.asp

Here they are...

1. Perform an objective market assessment to determine the most lucrative markets for your products today and looking forward. It will help you avoid subjective decisions.

2. Create a single company strategy that aligns the products and departmental initiatives around the most lucrative markets.

3. Prioritize product development initiatives to support the strategy and minimize one-offs that have no broad market appeal.

4. Validate the product look and feel (using people outside the company) before building it so you get it right on the first try. It will improve your speed to market and give you more customer references.

5. Execute a readiness and rollout initiative that will make you proficient at marketing, selling and delivering products you have today. You cant recognize revenue on products you cant deliver.

San Jose, CA
August 7-9
Location: TBD

*Tues., August 7th - Strategic Planning http://www.zigzagmarketing.com/strategic.asp

*Wed., August 8th - Product Planning & Development http://www.zigzagmarketing.com/planning.asp

*Thurs., August 9th - Product Readiness & Rollout http://www.zigzagmarketing.com/readiness.asp

Workshop Fees
-1 Course - $795
-2 Courses - $1195
-3 Courses - $1495
-Get Certified! CPM/CPMM Certification offered after class Thursday.
More information http://www.zigzagmarketing.com/certification.asp

SVPMA Members receive a 25% discount. Enter promotional code SVPMA25. Not a member? Join now at www.svpma.org

*REGISTER*
http://www.zigzagmarketing.com/register_openenrollment.asp

Event submitted by Eventful.com on behalf of bthorn.