Product Management University - Boston May 7, 2007

Mergers, acquisitions and larger product portfolios are forcing the product management function to shift its mentality from single product solutions for horizontal markets to multi-product solutions for vertical markets. It's your fastest route to revenue growth.

If you're struggling to transform your product stovepipes into multi-product solutions, Product Management University can help. You'll learn simple techniques for creating market specific solutions that align the product team, sales and marketing around the most lucrative market segments.

The best part is we make the training relevant to your unique circumstances and offer common-sense techniques that are simple to practice so you can use what you’ve learned and benefit immediately.

If you can’t use it, we don’t teach it.

Join us in Boston, May 8-10.

Location:
Marriott Courtyard Natick
342 Speen Street
Natick, MA 01760

**NEW** As an extension of our training curriculum, we are now offering the AIPMM Certification exam! The exam will take place Thursday, May 10th at 2:30 pm.

May 8th - Strategic Planning:
Prioritize target markets and create a single plan that aligns products, sales, marketing, services and operations.

May 9th - Product Planning & Development:
If spur of the moment plans are the norm, we’ll teach you how to get into a regimen that eliminates all the stops, starts and shifts in direction that result in half-baked features. Learn how to control the process with techniques for planning, validating, designing and building the right products.

May 10th - Product Readiness & Rollout:
If product experts routinely carry the load for sales, marketing, services and support, we’ll teach you simple techniques and hand-offs to make each part of the organization more self sufficient.

REGISTER: http://www.zigzagmarketing.com/register_openenrollment.asp

Pricing Details:
◊ 1 Course - $795
◊ 2 Courses - $1495
◊ 3 Courses - $1995
◊ AIPMM Certification Exam - $395
For more info visit http://www.zigzagmarketing.com/certification.asp

**Special Offer for Boston PMA Members**
Receive a 25% discount on our upcoming Boston Product Management University workshops. Use promotion code BPMA25. Register. Not a member yet? Join today! http://bostonproducts.org/

Official Website: http://www.zigzagmarketing.com/open_enrollment.asp