Predicting Customer Behavior March 3, 2009

Marketing based on gut feelings fails at least 50% of the time. Successful marketing isn’t a question of opinion or taste, but of what consistently leads more people to buy. We don’t learn by setting out to prove what we wish to be true. We only learn when we let the evidence show us what works.

Official Website: http://www.the-dma.org/seminars/predictivebehavior