PR in the Digital Age Conference November 13, 2011

Public relations today: Who’s listening to who?

Millions of shareholders, employees, consumers, citizens, activists are using social media to interact and make informed decisions. Stakeholders now expect greater transparency, authenticity and credibility through open communication but practitioners hesitate on how they can better meet these demands. Bogged down by insurmountable duties of monitoring the real-time, viral online space, there is constant pressure to navigate an immediate response should a crisis break out. Only a holistic, carefully crafted communications strategy can ensure successful and lasting relations with stakeholders.

Is your online footprint strong enough to meet today’s rapid-response and transparency requirements for effective communication?
Do you have the appropriate framework in place to enable stakeholder engagement through blogs, Twitter, Facebook and others?
Does your existing crisis plan effectively position digital as a vital element within the overall response framework?

Join us at this interactive 2-day conference on “PR in the Digital Age” to acquire effective techniques for engaging stakeholders in an era dominated by a cross sphere of influence. Learn how to maximise your PR efforts across the various social media platforms available today. Find out how like Marina Bay Sands (Asia's Best MICE Hotel), Text 100 (a global boutique PR agency), NXP (a global semiconductor company) and more have harnessed the power of web 2.0 to empower employees as brand advocates, forge media relationships and drive results in their organisations. Pick up the do’s and don’ts for effective sustainability social media reputation management.

For more details, please visit http://www.conferences.com.sg/conf-SPR13.htm

For more information, please email Ms Joyce Yip at [email protected] or call us at +65 6372 2202.

Official Website: http://www.conferences.com.sg/conf-SPR13.htm