Powells book reading: The Mind of the Market January 21, 2008

In The Mind of the Market (Times Books), bestselling author and psychologist Michael Shermer explains how evolution shaped the modern economy — and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.

Monday, January 21st @ 7:30PM

Official Website: http://www.powells.com/events/