Positioning Your Consulting Business to Tap into New Market Segments October 5, 2010

You may be expert in working with customers in specific sectors, such as software or financial services. Clients value your knowledge, insight, and experience. But how do you expand your expertise to grow into new niches? How can you take advantage of emerging markets or break into new markets such as green or biotech, where you have no industry-specific experience?

In this interactive workshop, strategic marketer and author Sherry Prescott-Willis will lead you through hands-on exercises to help you identify new market opportunities and strategies, reposition your experience, refine your marketing messages to appeal to new sectors, and develop tactics for building name recognition and value. She'll offer practical advice, best practices, and tips you can put into play immediately.

Key Takeaways

**Determine the markets most valuable for your business and how to prioritize them
**Develop marketing messages that help you convey your value to new markets
**Get tools that can help you establish expertise and brand-name recognition with new markets
**Translate market trends into demand for your products or services

About Sherry Prescott-Willis
With 19-plus years of marketing experience, Sherry helps business owners and entrepreneurs develop effective marketing strategies and tactics. She authored Market This! An Effective 90-Day Marketing Tool and regularly develops and leads seminars. Sherry has held analyst, product marketing, and senior management positions at Brocade Communications and several Silicon Valley startups. She has a B.A. in English from UC Berkeley and an M.B.A. from University of San Francisco, Masagung Graduate School of Management. She is also on the Board of Directors for WIC and served as the organization's vice president from 2005-2007.

Official Website: http://www.kintera.org/autogen/home/default.asp?ievent=439930