Hopkins Street (corner of Peter Street), Soho, W1F 0HS
London, England

Playing the Game is a unique, interactive event structured and designed to help participants to explore the creative and the commercial challenges of developing a cross-platform production company in the UK.

Teams of experienced and talented professionals from different sectors of the audio-visual industries have been invited to work alongside international experts and mentors to found and grow a cross-platform production company. The players will present their strategies to a judging panel of leading industry experts, at this evening event, who will 'grade' their proposals until a winning company emerges.

Judging Panel - confirmed to date.
Ian Livingstone, Eidos and Matt Locke, Channel 4

Who Should Attend
Producers, senior creatives and business development professionals, from film, TV, games, mobile and interactive companies, who are keen to gain a greater understanding of new markets.

Playing the Game is a 01zero-one Insync event, produced in partnership Unexpected Media, MTM London and Sheffield Doc/Fest. The first Playing the Game takes place in London, with a second event in Sheffield to follow later in the year. It has been developed with support from Skillset and the Creative Industries Technology and Innovation Network.

Playing the Game is part of the London Games Fringe, a festival of alternative gaming events at the end of October 2008, organised by artists, academics, gamers, game developers, educators and creative professionals from a wide range of different media: www.londongamesfringe.com

Official Website: http://www.01zero-one.co.uk/insync.htm

Added by LondonGames Fringe on October 15, 2008