A book signing with author Rohit Bhargava at the Borders in Scottsdale from 6:30 to 7:30pm followed by drinks and dinner at the Bungalow Bar & Grill. This event is sponsored by the local Phoenix chapter of NetIP, the Network of Indian Professionals and is being produced in conjunction with the MarketingProfs Digital Mixer. The signing is the first Arizona area event for Personality Not Included.
Book Signing Address (6:30pm to 7:30pm):
borders Books Scottsdale
7135 E. Camelback Rd.
Drinks & Dinner Address (7:30pm onwards):
Bungalow Bar & Grill
4360 N Scottsdale Rd
Scottsdale, AZ 85251
Rohit's Bio: www.aboutrohit.com
NetIP Phoenix: http://www.netipphoenix.org/
ABOUT PERSONALITY NOT INCLUDED:
Personality Not Included is a fun new marketing book about the secret to making your organization more authentic whether you are the boss, an employee, a small business or an entrepreneur. Why does personality matter? Faceless companies don't work anymore and in the social media era you need to go beyond having a decent product or service to inspire more loyal customers.
PNI is an actionable guide to giving your brand a personality, featuring more than 100 real case studies and a useful format which doesn't just give you a big idea, it also gives you a full section of how-to guides, checklists and resources for how to put this advice into action. The book is published internationally by Mcgraw-Hill and features a foreword by bestselling author and entrepreneur Guy Kawasaki.
ABOUT ROHIT BHARGAVA:
Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the award winning new marketing book Personality Not Included, an entertaining and useful guide for companies on how to use their personality to stand out. He publishes the Influential Marketing blog, ranked among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, and other global media. He is a popular keynote speaker on marketing and business strategy and believes in being approachable, helping others do great things and loves being described as a smart marketer but prefers being described as a nice guy.
Official Website: http://www.personalitynotincluded.com
Added by rohitbhargava on October 13, 2008