Borders Bookstore has teamed up with web 2.0 experts for a seminar in the Boston area this August. The Personal Branding Summit with Author Dan Schawbel hosted by Borders Bookstore School Street, Boston will take place on August 27th at 10 a.m. The seminar will focus on educating business professionals and college students on the importance of personal branding for job searches and career advancement.
Registration for the event can be found at http://personalbrandingevents.com.
Schawbel, the best-selling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009), will explain how social media can be utilized to discover and maintain a personal brand.
Accompanying Schawbel in presentations will be Gil Yehuda and Sheryl Victor Levy.
Yehuda is a leading expert in how enterprise 2.0 behaviors and social technologies fit into broader information workplace strategies focused on workforce productivity.
Victor Levy is the owner of Savvy Strategy, a consulting company combining business development, marketing and social media.
The seminar will outline the importance of personal branding, career and reputation management, and an interactive session on the best practices with powerful online tools.
With the rise in popularity of social networks such as LinkedIn, Twitter, and Facebook, the web 2.0 will increasingly become the cornerstone of recruitment and business as technology advances.
In a recent survey conducted by Jobvite, a leader in web 2.0 recruitment technology, results showed 80 percent of the companies use or are planning to use social networking to seek out candidates this year; and 95 percent of companies using these social networks plan to use LinkedIn.
Schawbel is the founder of the Personal Branding Blog®, which is an AdAge top 50 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks.
The New York Times features Me 2.0 on its Summer Must-Read list for job seekers.
Official Website: http://personalbrandingevents.com
Added by Sbartlett on July 15, 2009