10 School Street
Boston, Massachusetts 02108

Borders Bookstore has teamed up with web 2.0 experts for a seminar in the Boston area this August. The Personal Branding Summit with Author Dan Schawbel hosted by Borders Bookstore School Street, Boston will take place on August 27th at 10 a.m. The seminar will focus on educating business professionals and college students on the importance of personal branding for job searches and career advancement.

Registration for the event can be found at http://personalbrandingevents.com.

Schawbel, the best-selling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009), will explain how social media can be utilized to discover and maintain a personal brand.

Accompanying Schawbel in presentations will be Gil Yehuda and Sheryl Victor Levy.

Yehuda is a leading expert in how enterprise 2.0 behaviors and social technologies fit into broader information workplace strategies focused on workforce productivity.

Victor Levy is the owner of Savvy Strategy, a consulting company combining business development, marketing and social media.

The seminar will outline the importance of personal branding, career and reputation management, and an interactive session on the best practices with powerful online tools.

With the rise in popularity of social networks such as LinkedIn, Twitter, and Facebook, the web 2.0 will increasingly become the cornerstone of recruitment and business as technology advances.

In a recent survey conducted by Jobvite, a leader in web 2.0 recruitment technology, results showed 80 percent of the companies use or are planning to use social networking to seek out candidates this year; and 95 percent of companies using these social networks plan to use LinkedIn.

Schawbel is the founder of the Personal Branding BlogĀ®, which is an AdAge top 50 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks.

The New York Times features Me 2.0 on its Summer Must-Read list for job seekers.

Official Website: http://personalbrandingevents.com

Added by Sbartlett on July 15, 2009



A Message From Borders Bookstore School Street, Boston General Manager, Dan Durica:

The flagship Borders store in New England is located in one of the oldest and most historic sections of Boston. The store is situated in the financial district directly across the street from the Old South Meeting House and right on the Freedom Trail. I always marvel at the reaction to my store from first time visitors to the store. They are in awe of the forty foot ceilings and majestic columns that adorn the first floor as well as the longest escalators in the city proper (according to the Boston Phoenix) that transport customers to our second floor, where you will find our selection of music and movies. Our store is a former bank, and the vault still remains in our travel & events area.