The boundaries between our personal and professional identities have blurred with the advent of web 2.0. Employers use online social networking sites to learn about job applicants, who scour the internet for information about their interviewers. Buyers use Google searches to get a picture of their customer satisfaction and their background; service providers join communities to find out their prospects’ payment history. More than ever, transparency and focus are central to success. In this seminar, we’ll review the ways your personal and professional identities have merged. And we’ll examine the process and tools of creating and managing your personal and professional brand to build trust, cultivate relationships, and achieve your goals.
Presented by Peter Korchnak, principal at Semiosis Communications.
Added by peterkorchnak on March 9, 2009