Performance Impact: How Web speed affects online business KPIs - Hosted by Strangeloop Networks October 8, 2009

When Websites are intolerably slow, they're useless. Nobody disputes this. But how fast is ‘good enough’? How do incremental improvements in Web performance affect revenues?

The link between fast Websites and increased revenue is usually based on anecdotal evidence. But in recent years, some of the Internet's biggest players have conducted detailed experiments on how Web speed and business success are related. The results have been startling: not only do visitors who have faster Web sessions fare better on nearly every important Key Performance Indicator (KPI), but visitors subjected to slower sessions continue to perform badly even after the experiment ends.

Clearly, this is worthy of further analysis. Can Web performance really impact the bottom line?

In this Webinar, Alistair Croll (Analyst, Bitcurrent; Co-founder, Coradiant) and Hooman Beheshti (VP Product, Strangeloop) will look at the impact of Web performance on the KPIs that drive various kinds of Web businesses, using never-before-published empirical data from in-production Websites

Official Website: http://www.strangeloopnetworks.com/