Pay Per Click (PPC) Summits are designed as "How To" workshops in convenient locations.
The focus is solidly on PPC advertiser education: how to spend less money, more effectively, with better results.
Summit Description: In these interactive, two day summits, you will be introduced to strategies and skills that are the foundation of successful Pay Per Click marketing.
PPC Summits are designed to help you and the people at your firm become the savvy search engine advertisers you know you must be in order to maximize your pay per click opportunities, out perform your competitors, and build your business.
These Summits are designed for people who are active learners and want to know EVERYTHING about Pay Per Click marketing, on Google, Yahoo, MSN and all the smaller engines
Who Should Attend? Webmasters, Website Owners, Web Marketers, Search Engine Marketers, Internet Consultants and Strategists, CEOs, CMOs, Marketing Execs, Brand Managers, Ad Execs, AMs and AEs, Media Directors, Buyers, Planners, Product Managers, Solution Providers, Creative Directors, Etailers, Retailers, Manufacturers, Lead Generators, Affiliates etc. Anyone who really wants to learn Pay Per Click.
What You Will Learn:
Search Engine Marketing Tactics: *How to set up and manage pay per click campaigns across ALL search engines *Identifying keywords that really drive conversions *Effective Search Engine Marketing copywriting *Which tools, solutions and resources can help you reach your CTR and conversion goals *What to track and how to do it effectively *How to improve your quality score
Search Engine Marketing Strategies: *Bidding strategies that are specific to YOUR business model *Effective landing page development and deployment *Discover what is making your competitors successful - case studies, metrics, examples etc. *How to avoid irrelevant clicks that could kill your campaign performance *Focus on the best present and future opportunities in Search Engine *Marketing that are right for your business
Benefits of attending a PPC Summit:
*In-depth practical knowledge to manage effective PPC SEM campaigns. *Two comprehensive "How To" resource manuals that will serve as a complete reference guide for pay per click - one per day of attendance *Access to leading vendors (search engines, tools providers, SEMs, etc.) *Opportunity to build lasting relationships with peers who have similar goals of succeeding with pay per click marketing *Get your questions answered by Search Engine Marketing experts and discuss issues critical to your business
We are limiting registrations to a few hundred to ensure everyone has a great experience and interest is high, so if you'd like to register please do so soon.
Event submitted by Eventful.com on behalf of PPCSUMMIT.
Added by myramit on June 1, 2008