Many searches for information about products and buying decisions begin with searches on one of the major engines: Google, Yahoo! or Live Search. Achieving a position at or near the top of the ‘organic’ rankings can take time and often requires a large investment of time and energy.
Pay-per-click (PPC) can bring profitable results much more quickly by providing an instant source of targeted traffic, who are in active buying mode. The results of PPC marketing can be measured extremely accurately, so a business is always in control of its budget and can refine the campaign to ensure a good return-on-investment.
This course provides a one-day introduction to pay-per-click, including practical examples that help you to set-up, run and manage your own PPC campaign.
Call 0845 122 1555 to book your place
Added by leialai on June 3, 2009