Pay it Forward/Donation Only Customer Development Workshop in Irvine, CA on August 25, 2012[Weekend] August 25, 2012

Course Outline

Come evaluate the potential of your business idea using Customer Development methodology. Customer Development Day is an event 100% practical, fully dedicated to developing a closer relationship with your potential customers.

In this workshop you will learn to:

* define the person and their characteristics, behaviors and demographics
* understand more clearly your customer’s problems
* define the characteristics of the desired solution for your customers

Customer Development is the opposite of “product development”, or the thought of “If we build it, They Will Come.” The idea is to validate that there is a market with problems and people are willing to pay to fix them-so that you can build something worth founding. The emphasis is on learning and discovery before defining the specifications of your product and / or wasting months of work on code development.
“Customer Development is like dancing, you only learn when to you practice it.” Ruggero Scorcioni – CustDevDay Alumni

Agenda

09:00 AM – 09:30 AM – Networking
09:30 AM – 10:00 AM – Introductory Presentation
10:00 AM – 11:00 AM – Persona Exercise
11:00 AM – 12:00 AM – Problem Exercise
12:00 AM – 01:30 PM – Lunch Break
01:30 PM – 02:00 PM – MVP Presentation
02:00 PM – 03:00 PM – Solution Sketching
03:00 PM – 04:30 PM – Solution Exercise
04:30 PM – 05:00 PM – Retrospective

Official Website: http://agile.conscires.com/customer-development-workshop-irvine-01/