PATCA Consultants Mtg-Vantage Point: 3 Views on Consultant Marketing March 13, 2008

Which of the following viewpoints are correct?

"Carefully selected keywords are the building blocks of outstanding, effective website marketing campaigns and winning SEO strategies."

"Back to basics. A strong brand and identity, even for a personal consultancy, will ensure that precisely targeted marketing efforts pay off in the long run."

"It just takes hard work. Get your name out there again and again by networking, advertising, partnering, and constantly promoting your company."

The answer: It depends on your vantage point.

A technologist understands the underlying algorithms that all web marketing initiatives are based upon, and knows the most effective techniques for achieving strong performance.

A marketer believes that a memorable company name and a consistent message, imprinted multiple times in the minds of customers, create a solid foundation for success.

An entrepreneur works hard to manage and operate a business, and sees marketing as a part of the big picture that must be streamlined and cost-effective in order to support the bottom line.

PATCA will host a spirited panel discussion featuring three successful PATCA consultants, each with a different vantage point and a valid point of view. All of them are effectively reaching new customers through the marketing techniques.

Panel of PATCA Consultants:

The Technologist: Carl Angotti, of Angotti Product Development, is an expert in architecture and a master methodologist.

The Marketer: Helen Kennedy, of Kennedy Consulting Services, is a marketing consultant who is creative, and produces customized programs for each client.

The Entrepreneur: Mike Silverman, of Ops a la Carte, successfully utilizes a variety of marketing channels to promote his business and drive sales.

The Moderator: Carole Edman, of HR Manager to Go Consultants, has helped hundreds of managers in small and mid-sized businesses to develop effective human resource practices.

$12-members and $15-non-members.

Official Website: http://www.PATCA.org