Panel Discussion: Bringing Authenticity Back into Marketing July 30, 2009

In this unique panel discussion, best-selling author and renowned marketing expert, Rohit Bhargava, will take you inside a global collection of people, stories and ideas that will inspire you to rethink how you're approaching your marketing. Weaving together stories from the death of Superman to how the banana industry got consumers to care about fruit, you'll learn why authenticity is the new secret to effective marketing and how you can make your business more authentic today.

As a founding member of the 360 Digital Influence group at Ogilvy PR, Rohit leads social media strategy. In addition to authoring the best-selling new book, "Personality Not Included," he writes the "Influential Marketing" blog, ranked by AdAge as one of the top marketing blogs in the world and has been featured on the covers of MarketingChina and PRWeek UK. Widely considered an expert by The Wall Street Journal, BusinessWeek, and hundreds of other media properties, Rohit is a frequent keynote speaker on marketing and business and is commonly recognized as the creator of the new marketing concept Social Media Optimization (SMO).

$30 member, $45 non-member, $35 partner member, $15 student member, $25 student non-member.

Official Website: http://www.svama.org