Organization models for social media - Social Media Academy August 14, 2009

Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!

Complementary Knowledge & Career Series webinars shall help you get some ideas how to deal with social media in a business environment. We help create a strategic advantage in your business and your career -instead of just a tactical move.

Business Advantage / Career improvement
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.

Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.

Agenda:
- Social media impact to our business operations
- ComStar, an organization model for social media strategies
- Comparing structural differences
- Implementation challenges in small, medium and larger organizations
- Job description, work flow and responsibilities
- Cross functional reporting models
- A new career opportunity

Take away
- Practical ideas how to structure a social media engagement within an organization.
- Hear about typical obstacles and how to prevent failure
- Know how you can build a smart structure with almost no investment
- Get an idea what the career opportunities are.

Target Audience:
- Business managers across all industries.
- Social media consultants or consultants entering the social media space.

Official Website: http://www.socialmedia-academy.com/html/us-knowledgeseries.cfm