1535 Broadway
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Driven by the Internet, technology is fundamentally transforming publishing. Creation, development, production, distribution, and consumption have all been touched by the changes and challenges that have accompanied the greatest shifts in publishing since the printing press. Which technologies are important? Which provide exciting business opportunities? And what are the strategic questions you need to consider in adopting new models?

The second annual O'Reilly Tools of Change for Publishing (TOC) Conference considers what's at stake for the future of publishing for people who are passionate about books and book publishing. Most publishers know that next steps are needed—TOC helps them take the plunge and connect with the right ideas, tools, and innovators. The conference will emphasize practical/tactical information and knowledge transfer so that attendees come away armed with skills to lead change within their own organization. Learn more about TOC
Who Attends TOC?

The TOC Conference is for people and organizations (big and small) that care about books across the publishing industry and beyond, at all levels of technical expertise: Editors, authors, and agents; marketing and production managers; consultants and business managers; librarians, researchers, and academics; and technologists rethinking the form of the book itself.
TOC 2008 Explores

* Projects and products that will change the way we read, write, edit, publish, and sell content
* How innovation—in technology and in business—is changing the publishing landscape
* The important forces at work that are altering the competitive landscape for businesses that care about books
* The spectrum of the "value chain," from supply side to production to distribution and marketing
* Standards and best practices
* Rights management/contract writing for the future
* How efforts to avoid content theft are succeeding—or failing
* Truly "next generation" approaches: how teens are shaping publishing
* SEO and search, from the likes of Google, Amazon, Yahoo!
* Opinions and ideas from the publishing consultant world
* Content: databases, remixing, user engagement, and custom publishing/partnership

TOC takes place February 11-13, 2008 at the Marriott Marquis Hotel in New York. If you have something to say about where publishing is going, join the conversation. Submit a proposal to lead conference sessions or tutorials at TOC by October 15, 2007.

Official Website: http://en.oreilly.com/toc2008/public/content/home

Added by zzgavin on September 26, 2007