O'Reilly Tools of Change for Publishing February 8, 2009

Just a few years ago, "digital publishing" meant books were typeset in PageMaker or Quark and sent to the offset printer as a PDF. But true digital publishing means creating, producing, and delivering content that may never appear on a printed page. Or more likely, will be offered to customers in print — possibly print-on-demand — as just one of many options). And those now doing the "publishing" include entirely new business models built around developing paid content and assembling an audience.

Now more and more readers expect that content to find them, or at least to be findable from wherever they happen to be. That means content syndication, mobile delivery, search-engine optimization, and a strong and useful presence on social networks.

Join us at the O'Reilly Tools of Change for Publishing Conference, happening February 9-11, 2009 at the Marriott Marquis Times Square, in New York to explore these and other emerging trends around digital publishing, including:

* Ebooks
* Digital Printing
* Alternative business models for paid content - both online and in print
* Content for mobile/smart phones
* Web-based marketing and promotion
* New digital publishing and authoring tools
* Managing the human side of change and innovation
* Case studies of successful (or unsuccessful!) new publishing initiatives
* Riding the wave instead of fighting the tide, such as using file-sharing sites to increase sales
* Moving beyond books: selling merchandise, community, experience, and other scarce goods in a world of "free"
* Strategies and tactics for incorporating ebooks into your publishing program
* Tools and challenges for an efficient all-digital workflow
* Revising your P&Ls for the economics of digital publishing

Official Website: http://www.toccon.com/toc2009