Optimising your Site using Google Analytics June 2, 2010

This practical course will help you improve your tracking, website and campaign efficiency to deliver better results from your digital marketing investments.
Research by Econsultancy has shown that over 70% of companies now use Google Analytics systems to report online performance. But, often Google Analytics hasn't been configured to tailor reports to a particular business and fully use its capabilities to drive business results.
This course focuses on applying Google Analytics for site conversion optimization through advanced configuration and customization of reports. If you are using another tool, the best practice recommendations on campaign and page design improvements will still be relevant.