Opson Digital Marketing Training Workshop August 6, 2010

Get the Digital Marketing Knowledge you need and Grab the Opportunities online!

Introduction

These days digital marketing is the key to success of any business. And more so in the future. Are you prepared? This workshop will help you understand the intricacies of digital marketing in order to enhance you company’s profitability and marketplace position.

Content overview:

In this fast tracked in-class training workshop, you will learn best practices, strategies and tactics on how you could effectively design a successful marketing strategy, market your website, get more online visibility, gain higher placements on search engines, improve search engine rankings, drive qualified traffic to your website, increase your online visibility and ultimately increase sales!

You will learn about:

* Principals of Digital Marketing
* Building a Successful Marketing Strategy
* Online Marketing - Search Engine Optimization, Search Engine Marketing, Paid Inclusion (PPC),Display Advertising, CPC, CPM, CPL, CPA Models and how to best utilize them
* Email Marketing
* Social Media Marketing - Facebook,Twitter, Linkedin, Youtube, Blogging & Social Bookmarking
* Mobile Marketing
* Traditional mediums
* Integrated Marketing - Tying it all up
* Measuring it all up using Marketing Analytics - Online and Traditional

The sessions will include all the latest tools, Q&A; sessions and Live Demos.

Attendees will get a Certificate of Training for Digital Marketing workshop.

Speaker: Rana Singh, BE, Computer Science & MBA, Marketing and Strategy, Kellogg School of Management, Northwestern University. CEO and Co-Founder, Opson, Inc. - 15 years experience in integrated marketing with a focus on Digital Marketing.

Seats are limited. Register today!

Register at http://opson.eventbrite.com

Questions? Please call us on 408 827 8850 or email us at [email protected]

Official Website: http://opson.eventbrite.com/