Communities are hot property. For the research industry the possibilities they open up are huge. Research is about engaging in a conversation with a brand, and communities allow you to do just that. Engaging with your customers in a new and close way; getting real and deep insights from these exchanges.
In this breakfast briefing we’ll be looking at one of the hottest issues in research at the moment – how brands can capitalise upon the growth of conversations online.
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Added by Matt Rhodes on September 22, 2008