The internet and the rapid growth of social media and UGC mean that rumour, opinion and bad news can spread fast. Negative comments and media coverage affects our perceptions of brands and businesses, can damage Advertising, Affiliate, Search Engine Marketing and Optimisation campaigns, sales and share prices.
This workshop explores tools and techniques available to monitor brand, corporate and personal reputations online. It provides advice on fostering positive online brand reputation and how to plan for and deal with online brand attack and negative comments using case studies.
WHAT WILL I LEARN?
• How to audit, monitor and measure in the online environment - what is being said about your brand/organisation/industry/you and who are the influencers and their networks
• The importance of planning - develop a rapid response reputation team – roles and responsibilities – messaging and mediums
• Legal guidelines and when it is appropriate to seek legal advice
Added by e_consultancy on March 18, 2008