117-119 Portland Street
Manchester, England M1 6ED

This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations.

It highlights the importance of PR skills in an increasingly networked and conversational web environment.

The course explores the online PR and social media toolbox, uses corporate and brand case studies and provides delegates with the opportunity to use online PR research, planning and online reputation monitoring tools.

• PR professionals
• Marketing managers
• Digital and e-marketing professionals

After attending this course, you will be able to:
• Understand the scope and tools of Online PR and how it can integrate with other online and offline marketing disciplines e.g. PR, search engine optimisation, advertising, direct mail, etc
• Learn how to develop an online PR strategy
• Understand how ‘social objects’, ‘social currency’ and ‘conversationalists’ can trigger brand and corporate conversations with audiences, customers and stakeholders
• Understand PR opportunities and threats from social media and user generated content
• Monitor and measure your brand reputation online

• How to make your brand/ organisation/clients more visible online using Online PR tools
• How to proactively engage with stakeholders and enhance your brand reputation online
• How to audit and monitor the online environment - what is being said about your brand/ organisation/industry. Identifying ‘traditional’ media targets and other influencers and their networks
• To appreciate the risks and opportunities of social media engagement and develop strategies for reducing the risk of negative brand perception

Official Website: http://www.e-consultancy.com/knowledge/events/1508/online-pr--manchester-seminar.html

Added by e_consultancy on March 18, 2008



This sounds of interest.
After building a social network and live TV aggregation platform, we realised the opportunity to build corporate social network platform from our tried and tested technology. We now provide corporate social networking platforms and services. We have a proven track record with technology currently in use by blue-chip clients. Our brandstation solution is offered to corporate clients keen on using social networking and web 2.0 technology for either internal communication or consumer marketing. There's further information at http://www.brandstation.tv

Our brandstation platform is a collaboration platform for either internal corporate communications or external consumer marketing. We’ve already produced versions for clients like PricewaterhouseCoopers and Diageo . The core components include blogs, user personalisation, video management, team creation, friend invites, event calendar alerts, activity notifications, forums, bookmark and rss feed sharing, AJAX interface.

We also do bespoke development for widget development, interoperability with other systems. There’s further information about the social network platform on our site: