If you're responsible for driving traffic to your website through online advertising, search, or email marketing, this is the workshop for you. This day-long WAA Base Camp workshop will give you the knowledge, the language and the insights you need to work with your team, your agency and your media buyers to significantly increase your advertising ROI.
How do you plan an online campaign?
What information can be gathered?
How can it be used to determine success or make improvements?
How does reach and frequency change online?
What are the tips and tricks?
What are the potential pitfalls?
Added by SES on February 6, 2009