29 East MacArthur Street
Sonoma, California

The Online Community Business Forum takes place in Sonoma, California and is an invitation-based event bringing together business leaders who drive active online communities. Based on the industry-leading Online Community Summit, the Business Forum focuses specifically on online community business models and
tactics, what works, and what is on the horizon. We limit attendance at our executive events to allow true discussion during our sessions.

We like to think that the Forum represents the most detailed discussion of the business of online community that exists. We selectively invite industry leaders and practitioners, and foster in-depth discussions during our sessions. The environment and food are also very nice (we hold the Forum on the lovely grounds of MacArthur Place).

Please go here to request an invitation: http://www.forumonenetworks.com/ocbfinvite

For more information about the Online Community Business Forum or to inquire about sponsorship opportunities, please visit the event website:



Allen Blue - Co-Founder, LinkedIn
Nova Spivack - CEO & Founder, Radar Networks / Twine.com
Craig Warner - Senior Manager, Google
Sylvia Marino - Executive Director Community Operations, Edmunds.com Inc.
Thor Muller - CEO & Co-founder, Satisfaction
Randy Farmer - Social Media Consultant, MSB (formerly of Yahoo!)
Erica Kuhl - Sr. Producer & Community Manager, Salesforce.com
Jen Burton - Community Manager, Digg
Matt Warburton - former Director of Community Management, Yahoo!
Mike Rowland - President, Impact Interactions
Sindy Braun - Director, Web Marketing and Communities, VMWare
Rachel Makool - former Sr. Director, Community Development, eBay


We use a unique format of initial, brief presentations followed by roundtable discussion.

Thursday, March 19th

8:00 - 9:00: Registration / Breakfast

9:00 - 10:00: Introductions & Welcome
Bill Johnston – Chief Community Officer, Forum One Networks

10:00 - 11:00: Session 1 / Community Strategy: Thriving in a Challenging Economy
The economy is in a state of flux, but interest in and use of online communities and social media has never been higher. Hear from two leading CEOs about how they are guiding their community-based businesses through the economic challenges, and hear about the opportunities they see on the horizon.

Session Lead: Thor Muller, CEO – Satisfaction
Session Lead: Nova Spivack, CEO & Founder, Radar Networks / Twine.com

11:00 - 11:30: Break

11:30 - 12:30: Session 2 / Managing Your Online Community Ecosystem
Smart community strategists think beyond the gates of their community destination. Hear how Digg and Salesforce.com engage their community on and beyond their destination sites.

Session Lead: Jen Burton, Community Manager - Digg
Session Lead: Erica Kuhl, Title – Salesforce.com

12:30 - 1:30: Lunch

1:30 - 2:30: Session 3 / Measuring & Improving Community Performance
The value of online community building activities can be difficult to quantify for many organizations. Sylvia and Mike will provide specific examples and guidance on how to quantify community performance, and use that data to improve community engagements.

Session Lead: Sylvia Marino, Executive Director - Community Operations, Edmunds.com Inc.
Session Lead: Mike Rowland, President – Impact Interactions

2:30 - 3:30: Session 4 / Break Out Sessions -

Breakout 1: Context & Reputation
Session Lead: Randy Farmer

Breakout: 2 TBD
Session Lead:

Breakout: 3 TBD
Session Lead:

3:30 - 4:00: Break

4:00 - 5:00: Session 5 / Embracing Community & Social Media: Getting
Key Departments and Execs Engaged
Internal stakeholder buy in and commitment is key to a successful and sustainable community strategy. Get perspective from two senior community strategists who regularly have to make the case for online community.

Session Lead: Sindy Braun, Title - VMWare
Session Lead: TBD

Friday, March 20th

8:00 - 9:00: Registration / Breakfast

8:00 - 9:00: Community and Good Ideas Demos (open podium)

9:00: Introductions

9:00 - 10:00: Session 6 / The Business of Online Community
Businesses that rely on their communities face many business challenges, but also have many unique opportunities. Hear the perspectives of senior leadership from two leading online brands.

Session Lead: Allen Blue, Co-Founder - LinkedIn
Session Lead: Craig Warner, Title - Google

10:00 - 11:00: Session 7: Voice of the Customer Programs
Using Insight Communities to drive your business.
Session Lead: Matt Warburton
Session Lead: TBD

11:00 – 11:30: Break

11:30 – 12:30: Session 8: On the Horizon - Panel Discussion
Moderator: TBD
Panelist : Mike Walsh, CEO – Leverage Software
Panelist : TBD
Panelist : TBD

12:30 - 1:00 Conference Close and Wrap up


Forum One Networks


HiveLive - http://www.hivelive.com
LeverageSoftware - http://www.leveragesoftware.com
Athena East - http://www.athenaeast.com
Impact Interactions - http://www.impactinteractions.com

Media Sponsor:

Mashable - http://www.mashable.com

Official Website: http://www.forumonenetworks.com/ocbf2009

Added by hvirga on January 5, 2009