In the online world, advertisers are always looking for the best audience.
Behavioral targeting concentrates on not what you do, but what you have done. Behavioral targeting is already being implemented by many of the big names but privacy seems to be a huge concern. Are these still-young marketing techniques ready to answer the increased demands for performance from publishers and agencies and at the same time satisfy regulatory scrutiny?
Come to the OMMA: Behavioral conference to learn more and listen to the professionals.
For event information, please contact Nick Friese at [email protected].
Official Website: http://www.mediapost.com/ommabehavioral/
Added by MediaPost on February 5, 2008