When worlds collide all hell breaks loose -- and something like that is happening right now in the media, marketing and advertising industry. The comet that is the Internet has made a deep plunge into the peaceful paradise that was the traditional world of advertising and marketing. No more comfy, predictable growth from quarter to quarter, year to year. In fact, due to multiple new media forms and interactive targeting and efficiency, U.S. total measured media ad volume actually began to shrink in the first half of 2007. The rapid gains of online media are being more than offset by the losses of traditional.
To survive or hope to prosper, there's an urgent new imperative to change tactics, practices, partners and business models.
You're flying blind, but OMMA can help. For two days in September at Advertising Week in New York, a chance for clarity will emerge. Join us for a rocky ride through the new terrain at the OMMA Conference and EXPO, where the biggest thinkers in the business tackle the biggest challenge business has ever offered.
Official Website: http://www.mediapost.com/omma/07east/index.cfm
Added by Converseon on September 19, 2007