Official Refuel Beverage Of Ironman Races To Madison To Remind Athletes About The Importance Of “their After” September 6, 2012

The REFUEL | “got chocolate milk?™” campaign is headed to Madison to show triathletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

Participants can visit the REFUEL booth at the Ironman expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.

Athletes who stop by the expo will have the chance to join Team REFUEL and win:
• $500 in sponsorship money
• Top notch training gear
• Paid trip to race in Europe
• Chance to star in a national “got chocolate milk?”™ ad

EXPO DAY DETAILS:
Location: Monona Terrace (One John Nolen Drive, Madison, WI 53703)
Date/Time: September 6th 9:00 AM- 4:30 PM
September 7th 9:00 AM- 4:30 PM
September 8th 9:00 AM- 4:30 PM

FINISH LINE DETAILS:
Location: Finish on Martin Luther King Jr. between E. Doty Street and W. Wilson Street
Date/Time: Saturday, September 9 (6:30am – midnight)

FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk
Online: www.gotchocoloatemilk.com

CONTACT:
Contact Liz Manley, Refuel Marketing Team, at 312-988-2422 (office), 847-212-3585 (cell), or [email protected]