With corporate layoffs, lawsuits and losses looming, what's a company to do when a crisis strikes? Recent bad actors like the Peanut Corporation of America, Heartland Payment Systems and Apple’s handling of Steve Jobs’ health crisis did not show best practices for crisis communications. It's a rare company that totally escapes the need to share bad news at least occasionally.
Hear about the Ten Fundamental Principles of Crisis Communications to prepare for releasing bad news before you need to.
Online registration for this event closes on Wednesday, April 1st. Please contact the OEN office at 503-222-2270 if you wish to register after that date.
Speaker: Jody Peake, OnPR
Jody Peake has announced both good and bad news for lots of clients -- from SAP to Victoria's Secret.com. She is the CEO of OnPR, a PR agency that specializes in providing experienced PR services for enterprise, consumer and wireless technology companies. OnPR has offices in Portland, Seattle and Munich. She was previously a founding partner at Waggener Edstrom.
Added by tdotyintern on April 9, 2009