Portland, Oregon

This Webinar will review the key elements that make up an effective, executable marketing plan. We will discuss methods for opportunity analysis, market and customer segmentations, product/service analysis, competitive analysis, distribution models, as well as marketing and financial objectives and the business development strategies required to meet them. Participants in the Webinar will learn practical, real-world approaches to developing a plan that supports funding requests and lays the foundation for taking a product to market.

About the instructor: Linda Brackett

Linda Brackett is the founder and president of Connor Bates, a hands-on business consulting firm that collaborates with management to assess market opportunities, set a clear strategic direction, and bridge strategy with execution. Linda has more than 20 years of experience in planning, managing, and carrying out the full range of market research, strategy, business development, and communications functions required to go to market, expand market presence, and enter new markets with a high rate of success. Prior to establishing her consulting firm in 1987, Linda headed the marketing function at a technology startup with global aspirations. She was responsible for all corporate and product marketing, positioning, sales support, and public relations during a period of 400% growth. Since then, Linda has provided research, consulting, and facilitation services to clients who cite her ability to bring clarity and confidence to chaotic environments along with her blend of strategic and tactical expertise as instrumental to their success.

Linda graduated Magna Cum Laude from the University of Michigan, Ann Arbor, and continued her graduate studies at l’Institut de Sciences Politiques, Paris, France. She has served in various roles on the Boards of Oregon Entrepreneurs Network (OEN), Health Information and Management Systems Society (HIMSS), and the Software Association of Oregon (SAO).

OEN Member Webinar Fee: $ 20.00
OEN Non-Member Webinar Fee: $ 30.00

Official Website: https://www.oen.org/apps/web_events/register_contact.php?venue_id=10

Added by Leena Faust on March 24, 2008