October Think Tank: Getting Free Publicity October 28, 2008

WHAT YOU WILL LEARN
Media coverage can be a tremendous marketing tool and “free” is just the right price! How do you get your story heard by the media? Once you’ve got their attention, how do you get the most out it? Our panel of experts will share their secrets of success on how to get free publicity and use it to your marketing advantage. Come ask your questions of the panelists and hear their reflections and stories.

Panel Members:

Nancy Juetten: Nancy S. Juetten is a work-in-the-trenches publicist, newspaper columnist, speaker, creator of the Media-Savvy-to-Go Publicity Toolkit, and a Publici-TeaT Half-Day Workshop trainer who empowers business owners everywhere to earn their own publicity in their own backyards and beyond without spending a fortune or spinning their wheels. Before launching her media relations and information products business in 2001, Nancy worked in top marketing & promotion positions at the nation's leading fast food restaurants. Her job was to figure out ways to help busy people get what they wanted quickly and affordably so they could get fast on their way. Today, her Media-Savvy-to-Go Publicity Toolkit and Publici-TeaT Half-Day Workshops are empowering business owners everywhere to build their businesses and boost their profits with the power of do-it-yourself publicity so they can earn the "ink and the air" and enjoy more success with greater ease.

Becky Monk: Becky Monk is assistant managing editor with the Puget Sound Business Journal. The veteran reporter and editor has worked at daily and weekly papers in Iowa and Washington, covering everything from government and education to cops and courts. For the past 16 years, she's been covering business news in the Puget Sound region

Whitney Keyes: From figuring out how to increase sales to getting media attention, Whitney’s high impact and low cost marketing techniques have helped thousands of businesses. After managing her family’s art business, she went on to work for the City of Tacoma as a marketing and business consultant to hundreds of small businesses. She eventually found her way to Microsoft where she helped manage the launch for Office 2000, an $8 billion dollar business. Today she consults, speaks and teaches. She’s the author of Media Tips for Authors: How to Get Free Publicity for Your Book and writes The Biz Bite, a blog on the Seattle Post-Intelligencer full of free tips and information for entrepreneurs. She’s also a co-producer and host of WhitneyandWyatt.com, an online video talk show.