Wed, Jun 24 – Sat, Jun 27: 1:00 pm, 3:00 pm, 5:00 pm, 7:00 pm & 9:00 pm
Sun, Jun 28: 1:00 pm, 3:00 pm, 5:00 pm
The fascinating new film by the director of HELVETICA!
By Gary Hustwit
Objectified is about our complex relationship with manufactured objects and the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-evaluate and re-invent our manufactured environment on a daily basis. It’s also about personal expression, identity, consumerism, and sustainability. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. (2009, 75 min, digital video)
"You'll never look at your next toothbrush in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design … Gary Hustwit, who made a star out of a typeface in the cult-hit documentary Helvetica, turns his talent for bringing inanimate objects to cinematic life … to the business of stuff, with beguiling results."
— Entertainment Weekly»
"Objectified … is as sleek and handsome as any of the new and improved household items it exhibits."
— The New York Times»
Film by Gary Hustwit
Objectified – 701 Mission St., San Francisco, CA 94103 – YBCA Screening Room
415-978-2787 or ybca.org
$10 general; $8 students, seniors and YBCA Members
Official Website: http://www.ybca.org
Added by ybcapr on May 28, 2009