NYSIA Sales and Marketing SIG: Marketing on a Budget March 7, 2007

Marketing on a Budget

How do you get the best marketing results when you have a limited budget? You have a great product or service: the question is: how do you reach your prospects and how do you create excitement about what you do so that these prospects have every reason to turn into customers. You'll learn what works (and doesn't) from real cases. In the process, you'll learn how to:
Attract vs. chase
Excite vs. just inform
Have an exciting website
Develop a strong tagline
Create good "buzz"
Build your own brand
Think like Donald Trump
And much more.

Before you spend another dime on marketing, come to this informative session and learn how to do it right.

Speaker: John Follis, President, Follis, LLC, Host, The Marketing Show

Admission: Free for NYSIA Members, $20 for non-members, $25 for walk-in non-members.
Registration: www.nysia.org or call (212) 475-4503. There is not guaranteed entrance for walk-in attendees.

Official Website: http://www.nysia.org/events/calendar_disp.cfm?me_id=535