NYCUPA Presents: Mobile & UX: Inside The Eye of the Perfect Storm, with Jared Spool July 11, 2011

AGENDA:
6:00-7:00PM Refreshments & Networking
7:00-7:15PM Announcements
7:15-8:30PM Presentation and Q&A
8:30-9:30PM Post-Event Networking

Become a member of NYC UPA for $15 and attend this event for free!

EVENT DESCRIPTION:
The world of web application design is expanding at a rapid rate. We're now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.

Why is all this happening now? Where is it all going? UIE's own Jared Spool will show you how four driving forcesundefinedmarket maturity, the emergence of experience, Kano's model, and Sturgeon's Lawundefinedare increasing the visibility and value of design in organizations everywhere. He'll show you what the next generation of design teams will look like and how you'll get there.
About Jared

From IA Summit - A software developer and programmer, Jared founded User Interface Engineering in 1988. He has more than 15 years of experience conducting usability evaluations on a variety of products, and is an expert in low-fidelity prototyping techniques.
Jared is on the faculty of the Tufts University Gordon Institute and teaches seminars on product usability. He is a member of SIGCHI, the Usability Professionals Association, the Association for Computing Machinery, and the IEEE. Jared is a recognized authority on user interface design and human factors in computing. He is a regular tutorial speaker at the annual CHI conference and Society for Technical Communications conferences around the country.

http://www.nycupa.org