NYC writer Dan Kennedy (McSweeneys.net) Reads/Signs "Rock On" February 12, 2008

New York based humorist and McSweeney’s contributor *Dan Kennedy recounts his short career as a marketing executive at Atlantic Records, trying to find new ways to sell CD's to a public who no longer wants them just as the business was collapsing around him. These offbeat tales chronicling the incestuous relationship between music and advertising are often as sad as they are hysterically funny.

*Not to be confused with Dan Kennedy the political journo and author, or Dan Kennedy, the man in Arizona who claims to make one rich quickly -- as The Globe's Alex Beam once clarified.

"A delirious evocation of the love/hate relationship virtually my whole generation has had with the music industry. The rest of us may have dreamed it, but Dan Kennedy actually lived it out in the trenches. The results aren't pretty, but luckily for him, and us, they are hilarious."—Todd Hanson, editor of The Onion: America's Finest News Source

"Dan Kennedy is a very funny human-being and a very funny writer and this is a very funny book. It's also quite subtly wise about the absurdity of life and the dreams we cook up." —Jonathan Ames, author of Wake Up, Sir!

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