NW Film Finance 2: Film Marketing December 5, 2009

For decades all a filmmaker had to do was make a great film, license it to the highest bidder, and sit back while the distributor figured out how to market it, booked it into theatres, leveraged the ancillary rights and collected the money.

Today, traditional one-stop pick-up deals have all but vanished as the costs of theatrical distribution escalate and a new frontier of digital opportunities emerges. Making back your investment, much less making a living at filmmaking, now requires savvy marketing to compete on the festival circuit and attract a mix of viable distribution partners, as well as paying audience.

Through this intensive one-day workshop, attendees will gain a comprehensive understanding of the tools and strategies needed to maximize revenue through theatrical, VOD, TV, DVD, digital downloads, educational and other channels.

Official Website: http://nwffmarketing.eventbrite.com/