Noted Stanford Professor on Executing Your Marketing Strategy June 25, 2008

Professor Raymond Levitt, Ph. D., will present six imperatives that enable you to do the right strategic projects, & do those projects right.
Businesses consistently fail to execute their competitive strategies because leaders don't identify & invest in the full range of projects & programs required to align with the organization's strategy. Even when they do break their plans into doable chunks, they seldom work with project leaders to assure that resources are applied in priority order. They often neglect to revise the strategic portfolio to fit the demands of a dynamic environment or to stay connected to the projects through completion.

At the June 25 Networking Luncheon Professor Raymond Levitt, Ph. D., Director of Stanford University's 'Collaboratory' for Research on Global Projects & Academic Director of the award-winning Stanford Advanced Project Management executive program will present six imperatives that enable you to do the right strategic projects, & do those projects right.
Clarify and communicate purpose, identity & long range intention
Develop alignment between strategy, structure & culture
Create clear goals & metrics
Do the right projects based on the strategy
Do projects & programs right
Move the project & program outputs into operations where benefit is realized

BMA Members $40.00, Non-Members $53.00, Discounted rate for SVAMA and PRSA $45.00.

Official Website: http://norcalbma.org