Unit 33, The Trocadero
London, England W1D 7DH

Digital/new media/interactive designers are going through an identity crisis. Their skills can be of key strategic importance yet they are so often brought to a project at the last minute. Furthermore is seems that the craft of the designer - typography, form and function and attention to layout is often overlooked. What kinds of skills are required to develop the types of immersive, comprehensive and multi-channel brand experiences that consumers and businesses are expecting? And how can our design professionals step up to the plate? These issues and more will be up for discussion at this dynamo london evening event developed in association with design week.

Official Website: http://www.nmk.co.uk/event/2007/04/24/Not-just-pretty

Added by ZoeB on March 20, 2007



See post-event editorial There's no need to fear the democratisation of design in Design Week. (Paid sub may be required.)