Non-Profits: How to Build a Brand and a Powerful Online Presence January 15, 2010

Dallas/Fort Worth American Marketing Association and BrandExtract
Dallas/Fort Worth – Every dollar counts and each contact with a potential donor has never been more important.

Non-profits face the same challenge as every company – establishing a clear brand promise and making sure the message resonates with the audience. However, getting your brand in order is only half the battle. An organization’s website is still the first, and possibly last, place people will go to learn about your organization. Your presence on the web must be on target; clear, concise and easy to navigate.

Please join The American Marketing Association, Dallas-Fort Worth Chapter for a presentation and lively discussion from Bo Bothe, Founder and CCO of BrandExtract, on branding your non-profit organization and helping it grow with a powerful website presence. Register to attend at: http://bit.ly/4CQRyg

Key Takeaways
• The Keys to Establishing Your Brand Position
• How to Make Sure your Brand Messaging is Heard
• The Top 10 Usability Mistakes in Designing Websites