London, England

How well do mobile apps work as marketing tools?
And, despite the hype, do you even need one?

Dear colleague,

More than 2bn apps have been downloaded via the Apple App Store since its launch in July 2008 and the rate of downloads continues to grow, with more than 500m apps downloaded this quarter. (nma 28 Sept 2009). With figures like these should you consider how a mobile app would fit into your overall marketing plan?

On Friday 30 October, nma Live will take an in-depth look at what makes an app, how they fit into both a mobile strategy and a broader media strategy, and how their use is likely to develop in the future. And even, despite the hype, if a mobile app is really right for your company.

The conference costs just £110, so don't delay register your attendance with us today and ensure you know how mobile apps fit into your marketing strategy. PLUS for an extra £25 you can also receive a year's subscription to new media age magazine.

Official Website:

Added by Kim Partridge on October 8, 2009

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