40 Pleasant Street
Portsmouth, New Hampshire 03801

Please join us to kick off the New Year with our January NH UPA meeting – an interactive presentation on an alternative approach to communicating user experience ideas.

Topic: Funny Business - Using Comics in the Design Process

Speaker: Amy Cueva, Founder and Chief Experience Officer, Mad*Pow

Wednesday January 28th
Refreshments & Networking: 6-7pm – Food and beverages will be provided.
Meeting: 7pm – 8ish

40 Pleasant St., Suite 201
Portsmouth, NH 03801
(Across the street from the Rusty Hammer in Portsmouth, NH)
Map: http://tinyurl.com/a7qlvh


For years, usability professionals have been using flow diagrams to demonstrate existing and proposed task flows. We have integrated the great thinking from Kevin Cheng into our design process by using the comic strip model to illustrate points of user frustration with existing flows, recommend new approaches, and communicate how the corporation and technology might support the solution. It has proven to be a very engaging communication, combining the persona, their context and mental model, other influencers, their multi-channel interactions and a high level start to interface design.

Want to start using comics as part of your design process? Amy Cueva, Co-Founder and Chief Experience Officer at Mad*Pow will be conducting a "how to" session on how to get going with comics from a strategy, process and tools perspective.

Amy Cueva is Co-Founder and Chief Experience Officer at Mad*Pow, a user centered design studio in Portsmouth, NH. She has built Mad*Pow's user centered design methodology as the vehicle to synergize business goals, user needs, and technology requirements. She partners with clients like Google, Aetna, Fidelity, and Monster to create strong cross-channel digital strategies, first class user experiences, and streamlined internal processes. She is the secretary and one of the charter members of the NH UPA. She is presenting this materials as a half day workshop at UPA 2009 as well as a presentation on designing next generation experiences.

Prior to Mad*Pow Amy worked for Putnam Investments simplifying experiences for both investors and employees. She also spent time at Sapient designing business to business financial applications and marketing sites, and at Sun Microsystems designing intranet sites. Prior to starting her career, Amy was privileged to have the opportunity to study art history, painting and architecture at La Sorbonne in Paris, France.

You must RSVP to attend, as we need a head count for food and refreshments. Send RSVPs to [email protected].

NH UPA meetings are ALWAYS open to anyone who is interested in attending. Membership to the UPA is NOT required.

Hope to see you there!

Official Website: http://nhupa.org

Added by jlbruno on January 21, 2009