This workshop provides you with the practical information and advice you need to use new media to enhance the overall success of your communications programmes. Topics include:
* The social media ecosystem explained
* Where social media fits in the business world
* Trust, transparency and authenticity: Drivers for enhancing reputation and corporate responsibility
* Monitoring the blogosphere and social networks for your clients and your organisation
* Leveraging the seismic shifts in behaviours and trust.
Official Website: http://www.prii.ie/show_workshop.aspx?id=24
Added by topgold on August 20, 2008