From the event details: "Weblogs and RSS have emerged as a critical marketing and public relations tool for small business. They enable you to bring your website alive, transforming it from simply an online brochure to an ongoing dialogue with your customers. Learn what they are, how they work and what tangible business benefits you can realize from these new, easy-to-use technologies. When you leave this seminar, you'll be able to start your own weblog to create new opportunities and promote your organization."
Added by sillygwailo on November 10, 2004