New Jersey Group of Small Chemical Businesses Meeting October 29, 2009

How the Web Changes the Old Marketing Rules. Time was that marketing was for big companies with big budgets, but the Web has changed everything. Many Web marketing techniques are cheap or free, so any size company can take advantage--you can target even the smallest market segment. And when tactics cost so little, and can be changed so easily, your risk is quite low. And you can apply traditional direct marketing principles to tie marketing spending directly to sales. If you've been struggling with how your company can take advantage of the Web, or how you can convince others at your company to give it a try, learn how to apply what you already know about marketing to the brave new world of Internet marketing. Despite all the changes, Web marketing is still marketing.

Official Website: http://www.njgscb.org/2009-10-22-meeting.html